FX × The Shards
Inspired by the glossy excess of 1981 Los Angeles, I designed and built an elaborate Lambeth-style cake that transformed The Shards Guide to Being Hot & Rich into an edible centrepiece.
The campaign blended vintage cake decorating with cinematic storytelling, featuring handcrafted chocolate details, a dramatic raspberry reveal, and a tongue-in-cheek nod to the show's dark undercurrent.